{"product_id":"nike","title":"Nike","description":"\u003cp\u003eBy: Sam Grawe\u003c\/p\u003e\n\u003cp\u003ePublished In: April 2021\u003c\/p\u003e\n\u003cp\u003ePages: 320\u003c\/p\u003e\n\u003cp\u003eMaterials: Hardcover \u003c\/p\u003e\n\u003cp\u003eSize:  Approx. 9\"L x 12.5\"W\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt Nike, the desire to be the best is a journey, not a destination – better is always temporary.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePhaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\n\u003cp\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\n\u003cp\u003eBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\n\u003cp\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u003c\/p\u003e\n\u003cp\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HACHETTE","offers":[{"title":"Default Title","offer_id":52809413493058,"sku":"9781838660512","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0115\/9482\/files\/Untitleddesign-2026-09-17T155104.616.png?v=1789674709","url":"https:\/\/thestore.madmuseum.org\/products\/nike","provider":"The Store at MAD","version":"1.0","type":"link"}