Vera Paints a Scarf

In honor of MAD’s exhibition Vera Paints a Scarf: The Art and Design of Vera NeumannThe Store at MAD is happy to present the Vera Tote, Vera Mug and the Vera Notebook.

Vera Neumann was among the most successful female design entrepreneurs of the 20th century. Vera signed all her iconic scarves with a cursive “Vera” stamped with a ladybug. We have used this Vera identity as the inspiration for our MAD branded Vera items. 

The keys to Vera’s success? Her joyful and inventive aesthetic, democratic design ethos, fusion of craft and mass production, and clever marketing.