Growing up, Suneera recalls seeing her mother Kamal & Aunt Santosh redesigning family heirlooms by adding their own personal style. As a young girl, she fell in love with the tradition of owning something special that could be passed on from generation to generation.
In 2010, after fifteen years of designing and manufacturing jewelry for private labels in L.A, Suneera launched her namesake jewelry line. Seven years later, together with her daughter Ana Swarup, the .925 Suneera collection was launched. Since its inception, the collection has experimented with combining classic metals like sterling silver and gold to create unique and iconic textures. Architectural constructions and menswear patterns are clear inspirations for .925 Suneera's signature textures and clean silhouettes. Brilliant and rustic diamonds are re-imagined set side by side. Contemporary silhouettes are paired with old-world and fine craftsmanship to create a sophisticated and effortless look.
The aesthetic of the .925 Suneera collection effortlessly blends modern, state-of-the-art technology with old-world manufacturing. Their L.A. studio maintains traditional techniques that date back centuries like hand pavé and milgrain detail. Curated for both men and women, .925 Suneera is designed to stack, layer and collect as you grow your personal story.
"We believe in creating jewelry that you live in, express yourself with, and pass down to future generations. Focusing on styling essentials from petite every-days to bold creative statements, we aim to bring a higher level of wear-ability to traditional fine jewelry. Our clients’ lives change but their reason for collecting doesn’t."